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Shopping News / Articles
Why Grower Branding Needs to Work for the Florist
22+ hour, 41+ min ago (902+ words) Putting Agromonte on a flower sleeve is easy. Keeping that name visible all the way to the florist is much harder. I am the General Manager at the Colombian Dianthus and Lisianthus farm, Agromonte. And if I had complete control…...
Personal Branding for Florists: Stand Out Online 2026
1+ week, 6+ day ago (946+ words) Personal branding does not mean turning every floral professional into an influencer. It means making it easier for someone to understand who you are, what your work represents, and why they should remember you. Personal branding in floriculture is the…...
What Really Fuels the Flower Industry?
1+ mon, 6+ day ago (564+ words) The people driving flower sales are more diverse than most imagine. Walk into almost any flower shop and ask who buys the most flowers. Chances are you'll hear the same answer: women. So who really buys flowers? The answer isn't…...
The Most Desirable Flowers Aren't the Ones You Expect
1+ mon, 1+ week ago (774+ words) The most sought-after flowers don't demand attention, they earn it through timeless elegance. Luxury used to shout. Oversized centerpieces. Saturated reds. Jewel-toned arrangements built to be seen from across a room. For years, that was the formula: more color, more…...
One Collection, Three Ways to Design With Ranunculus Natura Moderna’s Range for 2026
1+ mon, 2+ week ago (200+ words) Grown by Rosaprima's sister brand, Floraprima, with its range of pinks, yellows, and warm neutrals, the varieties move easily between this year’s most different design approaches. This year's most restrained arrangements build a full design from just one variety, gathered…...
Begonias Have Never Looked This Stylish or Unexpectedly Creative
2+ mon, 2+ day ago (486+ words) Three fresh floral designs that makes this classic plant feel right at home in 2026. One of the greatest strengths of Begonias is their flexibility. They transition effortlessly between romantic styling, modern installations, and everyday interior design. Their decorative foliage remains…...
Krisztián Köver Creates Summer-Themed Floral Designs With Flowers From...
2+ mon, 3+ week ago (684+ words) The master florist uses varieties from grower Marginpar to create a collection of exquisite designs themed Botanical Structures, radiating summer aesthetics. Through the flowers, these designs by Kövér explore and fully capture the spirit of summer, featuring meadow grasses that…...
Astek Celebrates ‘Eterna Nouveau’ With a Line of Floral Mural Wallpapers
5+ mon, 1+ day ago (625+ words) The company’s collection of dreamy floral mural designs called Eterna Nouveau reinterprets the Art Nouveau movement of the early 20th century, which historically flourished in Europe. Eterna Nouveau’s arching, sinuous stems and leaves nod to its namesake style’s characteristic 'whiplash' lines....
Hilton Carter’s Book 'Unfurled: Designing a Living Home"
7+ mon, 2+ week ago (1559+ words) 'Unfurled: Designing a Living Home' invites readers into his house to witness an intimate sanctuary gradually evolving to mirror his style, creativity, and love for plants. A home doesn’t become the haven you envision immediately you move in. It slowly…...
Nivan Sky Gardens by Studio Symbiosis Convert Penthouses Into Vertical Forest in Hyderabad
6+ mon, 2+ week ago (363+ words) You have results for The project proposes a verdant vertical community filled with greens, greens, and more greens! Located at the intersection of HITEC City and the Financial District in Hyderabad, India, Nivan Sky Gardens emerges as a contemporary residential…...
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