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The global online magazine for the flower and plant industry. Trusted by florists, growers, wholesalers and brands worldwide. Your floral meetup spot with the latest floral and plant news from around te globe The global online magazine for the flower and plant industry.
- 68articles · 30d
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- Aug 18, 2026earliest in window
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News
Destination Marginpar – Experience the Grower’s Entire Floral Journey Right in Aalsmeer
4+ day, 7+ hour ago (729+ words) From November 3 to 6, 2026, Marginpar opens its doors for an open house that runs daily for the four days, from 8:00 to 15:00. If you are already planning to head to Aalsmeer in the first week of November for the Trade Fair Aalsmeer…...
Fall Floristry With Sideau
5+ day, 4+ hour ago (558+ words) Get the freedom to explore fall’s rich colors, wild textures, and dramatic designs with confidence. There is a moment in fall when everything shifts. Days get cozier, and nature trades fresh greens for rust, amber, burgundy, and brown. For floral…...
40 Years as a Master Floral Designer
1+ week, 1+ hour ago (594+ words) Reflecting on four decades of floral design and international projects, from Lausanne and Rome to Paris and Amsterdam. In 2026, I celebrate 40 years as a Master Floral Designer. Looking back, those four decades have brought me remarkable projects, international assignments, and…...
Hanna Inaiah’s AI Flowers Are Anything But Ordinary
6+ day, 23+ hour ago (648+ words) Flowers, plants, embroidery, fashion, and Brazilian references appear again and again in Hanna Inaiah's work. Today, artificial intelligence gives her another way to work with those subjects, creating images that can later become prints, fashion pieces, collections, digital products, and…...
How the Breeding of Dahlia Works Right From the Hybridizer up to the Florists
1+ week ago (907+ words) It's one of the most design-versatile flowers in floristry. But how are its new varieties made? And how do they transition from a breeder's seedling trays right to a florist? The Dahlia is a breathtaking masterwork in floral geometry. This…...
A Floral Fashion Diary With Loreta Pandereta
1+ week, 20+ hour ago (596+ words) Loreta Pandereta is a Colombian accessories brand born from a very personal way of seeing flowers and everyday objects. What she makes doesn't follow trends or the usual idea of 'floral accessories'. Her pieces feel more like playful objects with…...
Winter Flowers That Are Actually in Season
1+ week, 3+ day ago (1027+ words) Most winter flower lists are really Christmas decoration lists. This one covers what is genuinely in season from November through March, including why a lot of Europe's winter hellebore is grown in Kenya. Most lists of winter flowers are really…...
Floritec – Breeding With the Market in Mind, Where Chrysanthemum Starts Before the Flower
1+ week, 3+ day ago (491+ words) During Chrysanthemum Week in Medellín, breeding was seen from the grower’s perspective, with productivity, tolerance, and market demand taking center stage. Catch a glimpse of the outstanding varieties on display during Week 35 at Floritec. Customized Breeding focuses on delivering high-quality…...
Rosaprima Wins Best in Show for the Second Consecutive Year at SAF’s 2026 Outstanding Varieties Competition
1+ week, 4+ day ago (420+ words) Four standout varieties took top honors at SAF Amelia Island 2026, including two Best in Class awards and Best in Show. At SAF Amelia Island 2026, the Society of American Florists’ 141st Annual Convention, Rosaprima earned four honors in the 2026 Outstanding Varieties Competition....
Kangaroo Paws Take the Lead in Summer Floral Art
1+ week, 5+ day ago (735+ words) Summer brings together color, fresh flavors, warmth, and celebration. For this project, I worked with three Kangaroo Paw varieties, Yindi, Early Spring, and Gold Fever, to create a series of floral expressions inspired by the season. Yindi, Early Spring, and…...