4+ day, 2+ hour ago   (902+ words) Putting Agromonte on a flower sleeve is easy. Keeping that name visible all the way to the florist is much harder. I am the General Manager at the Colombian Dianthus and Lisianthus farm, Agromonte. And if I had complete control…...

4+ day, 23+ hour ago   (1399+ words) Today's orders matter, but the signals behind them may tell you much more about where your market is heading. In my first article for my blog series 'The Future of Floral Marketing', I asked: "Your Product Is Ready. But Who…...

5+ day, 1+ hour ago   (527+ words) Discover how growers can address production costs, evaluate AI, and develop talent through expert sessions and a practical Plant Empowerment workshop. Rising production costs, workforce needs, and the value of new technology will shape the conversation at GreenTech North America…...

6+ day, 3+ hour ago   (724+ words) The Spanish trade fair is creating more opportunities for growers, suppliers, retailers, and other green-sector professionals to meet international buyers face-to-face. For a trade fair, international reach becomes much more interesting when it results in actual conversations between sellers and…...

1+ week, 4+ hour ago   (594+ words) Reflecting on four decades of floral design and international projects, from Lausanne and Rome to Paris and Amsterdam. In 2026, I celebrate 40 years as a Master Floral Designer. Looking back, those four decades have brought me remarkable projects, international assignments, and…...

1+ week, 3+ day ago   (491+ words) During Chrysanthemum Week in Medellín, breeding was seen from the grower’s perspective, with productivity, tolerance, and market demand taking center stage. Catch a glimpse of the outstanding varieties on display during Week 35 at Floritec. Customized Breeding focuses on delivering high-quality…...

1+ week, 4+ day ago   (1034+ words) A story about standards, people, markets, resilience and the transformation of Kenyan flowers into one of the country's most recognized global export products. Kenya's flower industry has helped position the country among the world's leading cut flower exporters, generating roughly…...

1+ week, 5+ day ago   (1071+ words) Sales intelligence provides florists with data on prospects, competitors, and market trends for strategic selling. If you are a florist, you can have stunning flower arrangements, many loyal customers, and a good status in your area but still lose out…...

1+ week, 6+ day ago   (1048+ words) David Austin roses proved a flower variety can be a brand asset, not a commodity. After a centenary and the death of chairman David J. C. Austin, what the model still teaches floriculture. I think the branding of the David Austin wedding…...

1+ week, 6+ day ago   (998+ words) As Union Square in Bloom closes out its final month, a five-year experiment in civic floriculture is proving that flowers can do more than decorate a downtown – they can help rebuild one. Here's why the industry should be watching. Walk…...