3+ day, 23+ hour ago   (1803+ words) Meet Shallima Turizo Dancur, our international floral designer and influencer whose work is shaped by creativity, culture, emotion, and her distinctive view on flowers. There is a tree in the woods. That's a good way to start the story of…...

1+ week, 36+ min ago   (594+ words) Reflecting on four decades of floral design and international projects, from Lausanne and Rome to Paris and Amsterdam. In 2026, I celebrate 40 years as a Master Floral Designer. Looking back, those four decades have brought me remarkable projects, international assignments, and…...

1+ week, 6+ day ago   (927+ words) I took Bredefleur lilies into the streets of Riga, combining architecture, nature, and a baroque touch in my BFF design. My name is Sanita Cipruse, and for more than ten years, flowers have been my way of expressing what I…...

2+ week, 1+ hour ago   (574+ words) Meet the Barcelona florist shaping a distinct floral language through color and texture. Caro specializes in floral styling, set design, installations, events, and maintenance. Barcelona-based florist Carolina Spencer – originally from Costa Rica – works between structure and spontaneity. Her work draws…...

2+ week, 2+ day ago   (946+ words) Personal branding does not mean turning every floral professional into an influencer. It means making it easier for someone to understand who you are, what your work represents, and why they should remember you. Personal branding in floriculture is the…...

2+ week, 6+ day ago   (821+ words) Bringing a practical connection between the garden and the vase to the Dahlia Design Summit. For Marryn Mathis, working with Dahlias starts in the field and ends in the hands of the person arranging them. As the farmer-florist behind The…...

3+ week, 4+ day ago   (431+ words) The Runaway Bouquet reimagines bridal floristry with Porta Nova's iconic Red Naomi. Imagine walking through a park when you suddenly find an elegant bridal bouquet resting quietly nearby. No bride. No ceremony. Just a small handwritten tag that reads: "SOMEONE…...

3+ week, 4+ day ago   (1109+ words) J. Keith White Presents 'American Floral Trends® 2027 & 2028' in Pasadena Florabundance and GardenRosesDirect.com sponsored the presentation, allowing me to see how Keith’s ideas progressed from a flower wish list into a complete stage program. The result demonstrated what happens when evolution,…...

3+ week, 6+ day ago   (661+ words) A Brazilian floral artist brings tropical plants, garden-grown material, and sustainable techniques together in a practice shaped by nature, culture, and years of hands-on experience. Her work has received international recognition, including a place in Contemporary Flowers by Olivier Dupon,…...