The global online magazine for the flower and plant industry. Trusted by florists, growers, wholesalers and brands worldwide. Your floral meetup spot with the latest floral and plant news from around te globe The global online magazine for the flower and plant industry.

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News

Thursd
thursd.com > articles > greentech-north-america-profitability-and-technology

GreenTech North America Puts Grower Profitability and Technology in Focus

4+ day, 23+ hour ago   (527+ words) Discover how growers can address production costs, evaluate AI, and develop talent through expert sessions and a practical Plant Empowerment workshop. Rising production costs, workforce needs, and the value of new technology will shape the conversation at GreenTech North America…...

Thursd
thursd.com > posts > guatemala-a-step-away-beyond-the-flower-shallima-turizo

Guatemala – A Step Away Beyond the Flower

6+ day, 17+ hour ago   (1139+ words) I came back from this trip seeing flowers and foliage differently, after getting closer to the farms, people, and processes behind the materials I use every day. Some trips end when you board the plane home. Others stay with you…...

Thursd
thursd.com > articles > kenya-flower-council-30-years-anniversary-pinnacle-sustainability-awards

KFC at 30 – Three Decades of Building Trust and Global Competitiveness in Kenyan Floriculture

1+ week, 4+ day ago   (1034+ words) A story about standards, people, markets, resilience and the transformation of Kenyan flowers into one of the country's most recognized global export products. Kenya's flower industry has helped position the country among the world's leading cut flower exporters, generating roughly…...

Thursd
thursd.com > articles > from-export-to-local

East Africa’s Flowers Have a New Market to Win: Home

1+ week, 6+ day ago   (258+ words) Millions of stems leave this floral production region. The next market could be right at home. East Africa's flower industry was built around international demand. Cold chain logistics, packhouses, airport cargo capacity, and relationships with overseas buyers are all designed…...

Thursd
thursd.com > articles > why-lilies-are-niche-in-east-africa

The Untapped Potential of East Africa’s Lily Industry

1+ week, 6+ day ago   (211+ words) Why have lilies remained niche while roses dominate its flower industry? East Africa has many of the ingredients that have made it one of the world's most important flower-growing regions: high-altitude production areas, abundant sunlight, an established export infrastructure, and…...

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thursd.com > articles > new-website-alexandra-farms

A New Digital Home for the World of Alexandra Farms

1+ week, 6+ day ago   (252+ words) The redesigned website presents all their garden rose collections, resources, stories, and more in an intuitive, inspiring experience. You can even take a Garden Rose Variety Quiz! The new website brings more of Alexandra Farms together in one place: their…...

Thursd
thursd.com > articles > ehpea-ethiopian-airlines-cargo-premier-floral-air-corridor

EHPEA and Ethiopian Airlines Cargo and Logistics Services Enhancing Ethiopian Floriculture

2+ week, 5+ day ago   (829+ words) The rise of Ethiopia into Africa’s second-largest exporter of cut flowers is tied to a strategic collaboration between the Ethiopian Horticulture Producer Exporters Association and Ethiopian Airlines Cargo and Logistics Services. The partnership between the EHPEA and Ethiopian Airlines Cargo…...

Thursd
thursd.com > articles > jeffrey-gannon-belastem

Jeffrey Gannon’s BelaStem Is Bringing Transparency to Floral Supply Chains.

2+ week, 6+ day ago   (919+ words) This farm-direct marketplace that cuts out the middleman between South American flower growers and U.S. floral professionals. Jeffrey opines that in the floral trade, it has not often been the growers who really benefited; neither have the buyers quite consistently. The…...

Thursd
thursd.com > articles > 10-questions-to-leo-swart

10 Questions to Leo Swart, Co-Owner of PlantScout

2+ week, 6+ day ago   (579+ words) "Years ago, one sentence from a YouTube video stayed with me: “Doing is the best way of thinking.” For me, that is really true. Every challenge I meet today, whether through Cresultant or PlantScout, I try to embrace rather than…...

Thursd
thursd.com > posts > retaining-good-people-in-east-african-floriculture

Why Retaining Good People Is Becoming More Important in East African Floriculture

3+ week, 3+ day ago   (1406+ words) When a strong grower, supervisor, or manager leaves a farm, the company does not only lose a job title. It also loses practical knowledge, routine, internal trust, and often part of the team culture. These skills take years to build....