4+ day, 1+ hour ago   (307+ words) Dentsu Hong Kong and yuu Reframe Rewards Around People Little Black Book | LBBOnline Dentsu Hong Kong and yuu Reframe Rewards Around People Dentsu Hong Kong has partnered with yuu, Hong Kong loyalty platform, to launch yuu-moji, an AI-powered activation designed…...

4+ day, 20+ hour ago   (269+ words) How do you tell stories about technology that people can actually understand, feel and remember? That is the question I posed to Scott Friedman, executive creative director and co-founder of Wildlife, whose work increasingly sits at the intersection of technology,…...

1+ week, 1+ hour ago   (776+ words) Justine Armour, the straight-talking chief creative officer international at 72andSunny, gets to the heart of the AI challenge. Namely nobody yet knows what the optimum talent mix looks like because the industry is still figuring out what AI can really do....

1+ week, 4+ day ago   (521+ words) Code and Theory Strengthens Digital Transformation Leadership Little Black Book | LBBOnline Code and Theory Strengthens Digital Transformation Leadership AI has forced enterprises to rethink how they operate, market and serve customers. As that happens, technology and creativity are collapsing into…...

1+ week, 5+ day ago   (184+ words) ​VML has been appointed by the Singapore Manufacturing Federation (SMF) as the lead agency, following a competitive pitch, to develop and execute an integrated marketing communications campaign. This campaign is aimed at showcasing Singapore’s advanced manufacturing sector and elevating its…...

1+ week, 6+ day ago   (403+ words) The strategic question is no longer just how brands communicate with consumers, but who controls access to them. If retailers once controlled shelf space and media companies controlled attention, creators in China increasingly control both: attention, trust, and the final…...

2+ week, 5+ day ago   (364+ words) ​Dentsu has become the first global marketing and advertising holding company to sign the European Union's Code of Practice on Transparency of AI Generated Content, reinforcing its commitment to responsible AI adoption and helping establish a new standard for transparency…...

2+ week, 5+ day ago   (371+ words) Real Chemistry Names Dirk Poschenrieder Managing Director, Germany Little Black Book | LBBOnline Real Chemistry Names Dirk Poschenrieder Managing Director, Germany ​Real Chemistry, a global leader in AI- and insights-driven healthcare communications, has appointed Dirk Poschenrieder as managing director, Germany, strengthening…...

2+ week, 6+ day ago   (321+ words) The Loom, Omnicom Oceania’s customer growth and brand innovation advisory has appointed Dean Isreb and Annabel Acton as customer growth partners, expanding its leadership team as demand grows for connected approaches to brand, customer and business transformation. As part of…...

3+ week, 2+ hour ago   (366+ words) On your first day at work, there are plenty of things you are expected to figure out. New faces, new processes, and enough unfamiliar jargon to make your head spin. Then comes the meeting where everyone seems to be speaking…...