1+ week, 2+ day ago   (427+ words) John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production to reach younger shoppers. John Lewis is betting that gifting stories, not just gifting aisles, can be a reason people keep coming back....

1+ week, 2+ day ago   (741+ words) Parents are using AI to compare prices and find deals, forcing retailers to rethink how value is expressed across product data, offers and search. Back-to-school retail marketers are confronting a shopper who is both cautious and digitally resourceful. AI tools…...

1+ week, 5+ day ago   (474+ words) adidas Originals and JENNIE debut a FW26 co-designed line, from a ribboned Superstar variant to apparel, framed by a surreal “Cosmic ballerina” campaign. JENNIE’s brand of modern pop stardom has always come with a tight visual language: clean silhouettes, sharp styling…...

2+ week, 19+ min ago   (560+ words) PUMA AI Creator let Man City supporters submit 180,000 kit concepts and vote on a winner that will be worn on pitch, reshaping merch launches. Football shirts are not just merch anymore. For a lot of fans, they are identity, memory,…...

2+ week, 4+ hour ago   (610+ words) Manchester City and PUMA used AI prompts, ratings, and voting to select a third kit design, showing how co-creation can reshape product launches. Football shirts are not just matchday uniforms anymore. They are streetwear, identity signals, and collector objects, especially…...

2+ week, 1+ day ago   (555+ words) maurices centers its in-store styling service in a new campaign, signaling a shift toward service differentiation in value retail. Personal styling has always had that “you either get it or you don’t” vibe: it feels like a luxury flex, but…...

2+ week, 6+ day ago   (707+ words) Fanta’s Haunted Universe adds original characters, collectibles, and creator storytelling as the brand scales its Halloween push across 50 markets. Halloween marketing only works when people feel like they are stepping into a world, not just buying a seasonal label. That…...

3+ week, 11+ hour ago   (961+ words) AnyMind Singapore Country Manager Toh Yi Hui explains how AI, human hosts and local data can turn livestream engagement into sales. Live commerce is supposed to make online shopping feel human. Yet the more hours a brand wants to stream,…...

3+ week, 1+ day ago   (596+ words) Ann Taylor returns with “This Is Ann,” pairing a fall campaign with a NYFW pop-up, Substack content, and a 2027 ambassador program. Workwear is having a weirdly emotional moment again, not because anyone misses the office, but because getting dressed for…...

3+ week, 2+ day ago   (758+ words) Ann Taylor’s “This Is Ann” campaign pairs NYC-shot ads with a NYFW pop-up and Substack content, signaling a brand reset after years of quieter Ann Taylor is stepping back into the spotlight at a moment when “workwear” is not just…...